The strategy of Manarat Al Thahab depends on several factors which are:
Focusing on the quality of products and services: the company seeks to provide products and services of high quality and efficiency, which meet the needs of customers.
Expansion in new markets: The company is expanding in new markets and opening new branches and factories in different regions
Focus on Marketing and Advertising: The company seeks to improve its marketing and advertising strategies, promote its brand and market its products.
Development and innovation: The company works on development and innovation in the jewelry and gold industry, and provides new and innovative products.
Human Resources Development: The company seeks to develop its human resources, improve the capabilities of employees, and provide them with a stimulating and comfortable work environment.
Commitment to social responsibility: The company is committed to social responsibility and preserving the environment and the communities in which it operates.
Focus on technical innovation: The company works to focus on technical innovation and the use of advanced technology in the jewelry and gold industry, in order to improve the quality of products and improve efficiency and productivity.
Investment in real estate development: The company invests in real estate development and develops real estate and commercial projects in different regions.
Enhancing the company’s ownership: and preparing for its inclusion in the Iraq Stock Exchange.