Vision, mission and goals

Vision

Achieving leadership in the jewelry and gold industry, providing the best products and services in the field of trade and general contracting, importing bullion and gold jewelry, commercial agencies, investment and real estate development, while adhering to standards of quality, efficiency and reliability, achieving customer satisfaction and business partners, contributing to the development of local and global communities, and adhering to social responsibility Preserving the environment and cultural heritage.

Mission

Providing the best products and services in the jewelry and gold industry, and meeting the needs of customers with the highest levels of quality, efficiency and reliability, through the use of the latest technologies and equipment in the jewelry industry and employing the best skills and competencies in work in various fields.

Goals

• Providing the best products and services in the jewelry and gold industry, and meeting customers’ needs with the highest levels of quality, efficiency and reliability.

• Building sustainable relationships with its customers, maintaining its reputation and leading position in the jewelry and gold industry, and strengthening its position in the global markets.

Achieve growth and expansion in new markets, and provide more products and services of high quality and unique designs.

• Providing job opportunities for local communities and contributing to the development of local and global economies.

• Commitment to social responsibility, preserving the environment and achieving sustainable development.

• Continuous innovation and development, and continuous improvement of its performance and productivity.

• Developing its relationships with its customers and business partners, in order to achieve customer satisfaction and achieve success and distinction in the jewelry and gold industry.

• Promote diversification and expansion of its business and presence in various markets and different sectors.

• Provide a stimulating and comfortable work environment for employees and develop their abilities and skills to achieve common goals.

• Achieving sustainable profitability and contributing to the national economy and society.